Bundle subscribers churn at rates 40% lower than subscribers who pay for the basic news-only subscription, according to the Times. They pay the most, retain the best, and engage more than any single-product subscriber group. Unsurprisingly, The New York Times sees multi-product subscribers as the most valuable. The Athletic joins Cooking, Games, Wirecutter, and, of course, news in that all-access digital bundle. The Times sees a “highly attractive opportunity” to cross-sell individual subscriptions and - crucially - add value to its bundle because of the “modest” overlap between subscribers to the Times and the 1.26 million with a standalone subscription to The Athletic, the deck explained. If you have any issues, use the same contact information listed above for the Times news subscription.January 11, 2022The New York Times bought the sports news site for $550 million in cold hard cash back in January, but it’s only this week that bundle subscribers are being offered the chance to hop The Athletic’s paywall.Ī slide deck presented to investors by The New York Times earlier this month announced the addition and shed light on what the Times hoped to gain by acquiring the 5-year-old sports news site. Please note that while you do not have to add these to your CSG Times subscription, we highly recommend it. Once you’re set up, we highly recommend you download the NYT Cooking App and the NYT Crossword App for the best user experience. This will provide you with one year of access, and you are welcome to come back for another code to get another year for as long as you are still a student. From there, you will be taken to the link at the end with instructions on how to apply this product to your account. To sign up for New York Times Cooking and Games, go to the survey here, which will include a few short questions to assess our subscriptions program. All Games are available on the web and NYT App Crossword and Spelling Bee are available in the Crossword App. The Times creates engaging word and visual games that stimulate and keep the mind sharp. New York Times Games have captivated solvers since the launch of the Crossword in 1942. New York Times Cooking is an inspiring cooking guide, innovative and interactive kitchen tool, and diverse recipe collection that helps home cooks of every level discover, save and organize the world’s best recipes, while also helping them become better, more competent cooks. Questions? For technical support, assistance with your subscription, or anything else related to the subscription, contact The New York Times’ support at If you have any questions you feel cannot be answered by the NYT's support, or if you run into any problems that aren’t being resolved, please contact our subscriptions service team at also have a new feature as part of our Times subscription-the Cooking and Games/Crossword add-on! This is also for students only. You’ll have access to and The New York Times News App through this account until you graduate. Once you set up your account, we also encourage you to download the NYT News App for the best reading experience. Once you've cancelled, come back and sign up using the link above. Visit this page for options on how to cancel your subscription. If you already have an account with a PAID subscription, you’ll need to cancel any active subscriptions before you can activate your school-sponsored subscription. If you do not receive an email after some time, check your spam folder. You must then verify your email address by clicking the link in an email you will receive. You may also sign in to an existing account, but only if it is your email. Click "Create Account" and complete fields you must use your email. Search for and select University of Michigan Ann Arbor, and you will be directed to the registration page. You can activate your New York Times News subscription by visiting.
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